Built to Last

Built to Last

Successful Habits of Visionary Companies

Downloadable Audiobook - 2008
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'Built to last' is about turning great results into an enduring great company. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day, as start-ups, as midsize companies, and as large companies. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?"
Publisher: [New York] : Harper Audio, 2008
ISBN: 9780061791253
0061791253
Branch Call Number: Audio Download--Adult
Characteristics: data file
digital,stereo,Digital recording
Additional Contributors: Porras, Jerry I

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