Persuasion

Persuasion

The Art of Getting What You Want

Downloadable Audiobook - 2011
Rate this:
The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well. Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well. Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener: A map for the persuasive process Persuasion tools and instructions for use 17 persuasion tactics to instantly persuade The Persuasion Equation The Six Tenets of Persuasion Steps to becoming an expert in just 30 days Quick Persuaders: tools to use every day Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today. The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires
Publisher: Made available through hoopla, 2011
[United States] : Gildan Audio : 2011
Edition: Unabridged
ISBN: 9781596598928
1596598921
Characteristics: data file
digital,Digital recording
1 online resource (1 audio file (300 min.)) : digital
Additional Contributors: Lakhani, Dave
hoopla digital

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at KHCPL

  Loading...
[]
[]
To Top