The Power of Fifty Bits

The Power of Fifty Bits

The New Science of Turning Good Intentions Into Positive Results

Downloadable Audiobook - 2016
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Of the ten million bits of information people's brains process each second, only fifty bits are devoted to conscious thought. Because human brains are wired to be inattentive, people often choose without thinking, acting against their own interests, what they truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want
Publisher: Made available through hoopla, 2016
[United States] : Dreamscape Media, LLC : 2016
Edition: Unabridged
ISBN: 9781682628355
1682628353
Characteristics: data file
digital,Digital recording
1 online resource (1 audio file (5hr., 26 min.)) : digital

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