Meatball Sundae

Meatball Sundae

Downloadable Audiobook - 2007
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American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them. New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a meatball sundae. A big, ineffective mess. In his trademark styleclear, accessible, jargon-free, and full of real-life examples - Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun
Publisher: Made available through hoopla, 2007
[United States] : HighBridge, a division of Recorded Books : 2007
Edition: Unabridged
ISBN: 9781598875164
1598875167
Branch Call Number: Audio Download--Adult
Characteristics: data file
digital,Digital recording
1 online resource (1 audio file (4hr., 45 min.)) : digital
Additional Contributors: hoopla digital

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