Demand

Demand

Creating What People Love Before They Know They Want It

Downloadable Audiobook - 2011
Rate this:
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage)
Publisher: Made available through hoopla, 2011
[United States] : HighBridge, a division of Recorded Books : 2011
Edition: Unabridged
ISBN: 9781611746525
1611746523
Branch Call Number: Audio Download--Adult
Characteristics: data file
digital,Digital recording
1 online resource (1 audio file (11hr., 45 min.)) : digital

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at KHCPL

  Loading...
[]
[]
To Top