Essential Elements for Brand Identity

Essential Elements for Brand Identity

100 Principles for Designing Logos and Building Brands

Book - 2013
Rate this:
Grand Central Pub

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.



Baker & Taylor
Outlines and demonstrates basic logo and branding design guidelines and rules through one hundred principles including the elements of a successful graphic identity, identity programs, and brand identity, and all the various strategies and elements involved.

Publisher: Gloucester, Mass. : Rockport ; Hove : RotoVision [distributor], 2013
Edition: Paperback edition
Copyright Date: ©2010
ISBN: 9781592537938
1592537936
Branch Call Number: 741.6 Budelmann 2013
Characteristics: 208 pages : illustrations ; 26 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at KHCPL

  Loading...
[]
[]
To Top