Henry and Edsel

Henry and Edsel

The Creation of the Ford Empire

Book - 2003
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WILEY
The epic struggle between a father and son and the building of a worldwide business empire
In this retelling of the story of the rise of Ford Motors, journalist Richard Bak offers a daring new perspective on the human drama that helped shape one of the world's great business empires. No dry corporate history, Henry and Edsel focuses on the epic battle of wills between the unyielding Henry Ford, his gifted son Edsel, and his "second son," the brutal and insidious Harry Bennet who rose from barroom brawler to become Henry's heir apparent. Bak dispels the common misperception of Edsel Ford as a weak and ineffectual manager, and explains that it was in fact Edsel's level-headedness and imaginative business solutions and that allowed the company to survive the many challenges to its survival in the first half of the twentieth century. Timed to coincide with the 100th anniversary celebration of Ford Motor Company, Henry and Edsel is sure to be warmly received by history buffs and business readers.
Richard Bak (Detroit, MI) is a veteran journalist who has written widely on the Fords and the automobile industry.

Baker & Taylor
A new perspective on the Ford Motor empire chronicles the story of father and founder, Henry Ford, his gifted son Edsel Ford, and the "second son," the menacing Harry Bennet, and their family conflicts, resulting in the company's ultimate rise and survival in the twentieth century.

Book News
Journalist Bak attempts to rehabilitate the managerial reputation of Edsel Ford, the heir to the Ford automobile company, while simultaneously telling the story of the tempestuous relationship between Edsel and his more celebrated father Henry. The relationship between the two is illustrated through the many battles fought over company policy. Annotation (c) Book News, Inc., Portland, OR (booknews.com)

Publisher: Hoboken, N.J. : Wiley, 2003
ISBN: 9780471234876
0471234877
Branch Call Number: BIO Ford 2003
Characteristics: v, 313 pages : illustrations ; 25 cm

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